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ROIify — Small Business ROI Calculator

Spend smarter. Grow faster.

The Quick ROI Calculator for Confident Decisions.

Type a spend and a monthly return — get ROI and payback instantly.

60-Second ROINo sign-up

Quick ROI Calculator

Rough baseline. The full modeler factors in running costs, tax & depreciation.

Horizon

Net gain (12 mo)

+£20,000

Payback

4.0 mo

Total ROI (indicative)

+200.0%

Annualised

+200.0%

Go deeperUnlock the full industry modeler
Pick your industry

We'll pre-load realistic kit costs, margins, salaries, and unit names for your sector — you can tweak everything after.

  1. 1
    Set up your profile
    Pick your industry, persona and lifestyle goal at the top. This tailors the maths to your business.
  2. 2
    Choose a decision & fill in the inputs
    Tap Equipment, Marketing, or New Hire. Fill in the white input cards (cost, revenue, customers…).
  3. 3
    Read the auto-calculated results
    ROI, payback, coach's verdict and goal progress update instantly. Save the scenario to your vault.
You enter
Input cards
Auto-calculated
Results & verdicts
"If you need a machine and don't buy it, then you will ultimately find that you have paid for it and don't have it."
HF
Henry Ford

Founder, Ford Motor Company

Social Proof

Trusted by small business owners

"I was about to drop $30k on a new espresso machine. ROIify showed me the real payback in under a minute. We bought it — and the numbers were spot on."

S
Sarah Chen
Owner, Roast Coffee Co.

"Finally a tool that speaks my language. No spreadsheets, no guesswork. I run every hiring decision through ROIify now."

M
Marcus Webb
Founder, BuildRight Construction

"The 'Coach's Verdict' alone is worth it. It forced me to look at maintenance costs I would've ignored. Saved me from a bad lease."

P
Priya Patel
Director, Urban Fitness Studios

Why I Built ROIify

I am a business owner who got fed up with the same routine: open a spreadsheet, hunt for the right formulas, second-guess every assumption, and still not feel confident about whether a purchase, campaign, or hire was actually worth it.

ROIify is the tool I wished I had. It turns the tedious spreadsheet work into a fast, intuitive model you can run in under a minute — and trust the number that comes out.

No more spreadsheets

Every model is pre-built. Just enter your numbers.

Under 60 seconds

From first click to a clear yes/no decision.

Credible results

Built-in stress tests and plain-English verdicts.

ROIify exists to help small-business owners make sharper decisions with less hassle. No accounting degree required.

Read the full story

Hi, friend.

Let's see what's worth the investment today.

Fresh start
Save your first scenario to start tracking what's actually working.
Stress Test
Recalc with worst-case shocks
Tax shield
2Pick a decision to model
Profit you keep · Year 1
£11,800
Projected gain over period
Payback Period
4.8 mo
Pays for itself in 4.8 months
Coach's read
Strong move — this equipment more than doubles your money inside half a year.
Loan readiness
Check if a bank would fund this project

Ready to fund this?

UK lenders that work with these numbers.

Roiify is independent and not a credit broker. Links are informational; check terms with each lender.

12-Month Cash Flow
Breaks even at Month 5
EoY
£11,800
Profit Deficit
On track: current pace already covers payback — equivalent to 6 units/day at £4 each.
✨ Auto-calculated resultsUpdates as you type
Year-1 spend£9,800
Extra cash in your pocket this year£21,600
Return on every £1120.4%
Cash left over each month£1,650
✏️ You enter

Equipment Inputs

Sell equipment? Embed a custom ROI calculator on your own website to close deals faster.

What does this equipment help you sell?

Turns the maths into concrete units — "sell N more per day" instead of just percentages.

£
£
£
£
£
100% = flat out · 50% = half idle
% in use
Save this scenario
Name it, then log the real result later to calibrate future projections.
Premium PDF report
Locked
Lender-ready: proves to a bank manager, investor or partner that you've modelled best/worst case, payback, cash flow and tax — on one signed-off PDF.
  • Branded cover page with your business name
  • Best / Likely / Worst case scenarios (±20%)
  • Buy vs Finance vs Lease comparison
  • Sensitivity tables — what if your numbers are off?
  • 12-month cashflow charts & tables per decision
  • CSV export (Consultant tier)
Sell equipment?

Give clients a branded ROI tool that closes the deal.

Custom-built calculators tailored to your kit. From £2,500.

See vendor offering
Plans & pricing

Choose the plan that fits your stage.

Free forever for casual modelling. Pro for active operators. Consultant for client-facing studios.

Seed

Solo founders & casual experimenters

£0/mo
  • 3 saved scenarios
  • Equipment / Marketing / New Hire calculators
  • Standard dashboards
  • Portfolio view (last 3 saves)
Your current plan
Most popular

Pro

Active small businesses & builders

£9.99/mo
7-day free trial
  • Unlimited saved scenarios
  • 2 Premium PDF reports / billing cycle
  • Forecast vs. actuals calibration
  • Cross-device cloud sync
  • All future Pro features automatically

Consultant

Agencies, accountants & fractional CFOs

£29.99/mo
7-day free trial
  • Everything in Pro, plus:
  • Unlimited Premium PDFs
  • White-label: logo, brand color, custom footer
  • Strip ROIify branding from reports
  • CSV export for accountants & spreadsheets
  • Priority support

7-day free trial on all paid plans — card required, cancel anytime before day 7 and you won't be charged. Prices in GBP. Yearly billing locks in a 34% discount.

Quick ROI Calculator FAQ

Answers to the questions small business owners ask most.

  • Unlike manual spreadsheets, ROIify features a 60-second setup with pre-loaded industry templates so you can calculate your return on investment instantly — no formulas, no setup time.

Projections are estimates. Always validate with your accountant.

ROI
120.4%
Payback
4.8 mo
Equipment